The Bachelor of Business Administration (BBA) programme is designed for students who wish to pursue a career in entrepreneurship, design and innovation, finance, human resource management, information systems and analytics, or marketing. It combines strong functional training with intensive exposure to communication skills, computer applications, plus other social sciences and/or science subjects. In the second year of the programme, students can choose to major in (i) Entrepreneurship, Design and Innovation, (ii) Finance, (iii) Human Resource Management, (iv) Information Systems and Analytics, or (v) Marketing. Students may also select a second major if they are able to complete the requirements. Students of the BBA programme are required to complete 240 credits for the 4-year curriculum.
Representative For BBA Major