Information Systems Association BEA HKUSU (ISA) is the official student representative body for BBA(IS)/BEng(SE) double-degree students. Established in 2001, ISA aims to provide welfare to BBA(IS)/BEng(SE) students, while promoting the application of Information Systems in the business world. With a vision to broaden members' perspectives and to connect them to business reality, ISA hosts an exciting range of activities for its members. As a very young association, ISA does not have a 'tradition' to follow - everything starts from scratch. The fun bit is that the association can decide everything and make history.